Let’s talk about foundation. As the name implies, it is the canvas for your makeup. Aside from your moisturizer and/or serum, it is the closest product to your skin. That’s why we have worked diligently to bring you the healthiest mineral formulations we can possibly create to make sure your base is contributing to your skin health, day in and day out.
We always use the purest minerals to ensure they give you a flawless finish when applied. But, we aren’t called “The Skin Care Makeup” for nothing! Our foundations (and all of our products) also include ingredients that work “behind the scenes” to improve the health of your skin. One of our favorite things to hear is, after using our products regularly, our fans have a more radiant skin naturally.
Choosing the Right Mineral Foundation
Out of our five different mineral foundations and over 60 shades, which one is right for you? The short answer is all of them could work for you depending on your look. If you have to choose only one, here are some tips to help you narrow it down.
AMAZING BASE LOOSE MINERAL POWDER SPF 20
Coverage: Sheer to full
Use it if… You have normal to dry skin and are looking for a loose mineral foundation that gives a sheer to medium coverage. Amazing Base can be applied using a Chisel Powder Brush for sheer to medium coverage or a Flocked Sponge for full coverage.
Pro Tip: Bring this foundation with you when you travel by putting it in the Refill-Me Refillable Loose Powder Brush, a mess-free way to apply loose powder on-the-go.
PUREPRESSED BASE MINERAL FOUNDATION REFILL SPF 15-20
Coverage: Sheer to full
Use it if… You have normal to oily skin and are looking for a simple, everyday foundation. Our PurePressed Base comes in 24 shades for women of all skin tones, is made from micronised minerals and is free of synthetic chemicals. Need more of a reason to love this powder? It is oil free, weightless and can be used as a foundation, finishing powder and concealer. Apply it with the Handi Brush for sheer to medium coverage or the Flocked Sponge for full coverage.
Pro Tip: PurePressed Base can also be used for highlighting and contouring. Choose colors that are a shade or two darker than your skin tone as a contour powder and a shade or two lighter as a highlighter.
GLOW TIME FULL COVERAGE MINERAL BB CREAM SPF 17-25
Use it if… You have normal to dry skin and are looking for a full coverage foundation to disguise blemishes or dark spots. With Glow Time BB Cream, a little goes a long way. Four small dots of this product will easily cover the entire face and brighten your skin. This nourishing full coverage formula packed with pigment will give your skin a flawless, even finish. Glow Time BB1, BB3, BB5, BB6, BB7 & BB8 offer an SPF 25 while Glow Time BB9, BB11 & BB12 have an SPF rating of 17. The lower rating ensures no ashy finish, which is a common issue when applying SPF on darker skin tones.
Pro Tip: Mix Glow Time BB Cream with a little bit of Smooth Affair Facial Primer & Brightener to help it glide on your skin without diluting the foundation colour.
Coverage: Sheer to medium
Use it if… You want an anti-ageing foundation that doubles as a powerful skin treatment. Ideally suited to mature skins, but anyone with a normal to dry skin searching for a dewy finish should try this formula, it’s like none other. Liquid Minerals is a hydrating treatment serum with pigment that helps to soothe the skin, reduces the appearance of fine lines, wrinkles and pores and evens out skin tone. State-of-the-art technology prevents active ingredients Hyaluronic Acid, Vitamin C and Coenzyme Q10 from degrading, allowing them to time release into the skin. Not only does this foundation look attractive, it does wonders for the health of the skin.
Pro Tip: If you have extra dry skin during winter, add Liquid Minerals to your makeup routine because it contains Hyaluronic Acid, which attracts moisture and holds up 1,000 times its weight in water. This is our only foundation that doesn’t contain a broad spectrum SPF so be sure to dust a little Amazing Base or PurePressed Base on top for SPF protection.
DREAM TINT TINTED MOISTURISER SPF 15
Coverage: Sheer to medium
Use it if… You want the no-makeup- makeup look that offers lightweight coverage and a smooth finish to the skin. Dream Tint can be applied with your fingers, just like any other moisturiser. While the coverage is sheer, the results are impactful. Dream Tint gives a soft-focus effect that helps minimise the appearance of fine lines and enlarged pores while protecting the skin with SPF 15. Great for teenagers and men that react to normal sunscreen and women searching for an effective, good-for-you tinted moisturiser.
Pro Tip: Dream Tint is oil free, so it is a great base for oily skin. It can be used to extend the wear of our mineral powders when used as a primer.
HOW TO CHOOSE THE RIGHT FOUNDATION SHADE
We’ve all heard that most women are wearing the wrong foundation shade, but that doesn’t have to be true for you. When testing foundation shades on yourself, follow these three steps:
- Apply a stripe of foundation on your jawline (we usually do this with two or three shades for comparison).
- Spray it with one of our Hydration Sprays to set the minerals.
- If it looks like it’s disappeared on your skin, that’s your shade.